Deann Cross is a distinguished financial advisor and executive leader with an impressive 24-year track record in the investment industry and 28 years in financial services. With a career deeply rooted at Integrity Financial Corporation, she has held pivotal roles that have shaped both the company’s success and her own legacy as a financial practitioner. Prior to joining Integrity Financial in 2007, Deann worked at as an Investment Associate at Zevenbergen Capital, where she obtained her Series 65. Starting her journey at Integrity Financial as Director of Investments and Financial Advisor, Deann’s insights and forward-thinking approach quickly elevated her to Chief Operating Officer, where she streamlined operations and facilitated seamless collaboration across the firm all while continuing to serve both individual and business owner clients. Her meticulous attention to detail and ability to navigate complex situations were instrumental in optimizing the company’s performance and growth as well as guiding clients through the implementation of investment and financial planning strategies. As Chief Compliance Officer, Deann’s commitment to ethical and regulatory standards ensured the highest levels of integrity and trust within the organization. Her role in maintaining a culture of compliance underscored her dedication to responsible and transparent financial practices. Deann’s ascent continued as she assumed the role of Managing Director, where her longstanding background in serving not only her clients, but clients across the firm, has fostered additional clients through referrals given her extensive knowledge in public and private market investments as well as retirement benefits for entrepreneurs. Her influence extends beyond her executive titles as her passion for mentorship and knowledge-sharing fostered a culture of continuous learning within the organization. She actively mentors junior professionals, nurturing their growth and contributing to the next generation of financial leaders. Deann has been married to her husband for 22 years and raised their three boys in Sammamish, WA, where they are engaged in their community through sports and volunteer service.